Cut Merchant Fees with the Cash Discount Program from Card Payment Solutions USA! Sounds too good to be true, right? Well, it’s not. We have many clients from Liquor Stores, Salons, Counter Service Restaurants and more using this new program. You may be wondering, “What is a ‘Cash Discount Program?’”
Credit card processing can come with some hefty fees and is becoming expensive for merchants. This is especially a challenge for small businesses with small budgets. Interchange fees, otherwise known as swipe fees, can become a financial burden on small businesses. This is where the cash discount program comes in.
If you are a business owner, big or small, you’ve most likely  heard something about the cash discount program in the merchant service industry. Yet, this program has come with a fair amount of confusion. Many wonder about what the program can and can’t do. We are going to take a closer, more detailed, look at what this program. We’ll give you the information you need to help decide if this is the right merchant service for you.

Zero Credit Card Processing Fees

Offering our cash discount program to customers, businesses are able to cut 100% of their processing fees. In this situation, merchants must display a customer-pricing notice. This will inform each customer about the customer service fee that is charged on all transactions.
An easy example. A merchant charges a 4% service fee. On each item the notice will reflect that a product or service that lists at $100 will actually be $105. That is unless the customer is paying with cash. In this case, the customer paying with cash will receive a discount. The service fee charge goes away and they only pay the original $100. Convenience or surcharge fees are not the same as a cash discount program.
You may be asking yourself, “Would it not be easier to settle with increasing the price by 4% and call it a day?” That’s a fair question, and, the result may or may not be the same in the end. Yet, the transparency with the cash discount program will be a detail that is not lost on your customers. The Cash Discount Program is an automated program. Where surcharge fees are manually calculated. This requires pricing increases across the board. That results in customers always paying “full” price. Customers generally favor the option of saving by paying with cash. In short, show me someone who doesn’t like to save money on purchases and I’ll show you a liar. Give the people what they want and your business will benefit in return.

A Marketing Tool

The cash discount program is a great marketing tool. It will attract new customers. Customers love the word “sale.” Most stores will display a “sale” sign year round to lure customers into their store. Getting people in the store, sale or not is the ultimate goal. They come in for the sale items and walk out with much more. Although a 4% discount across the board does help merchants. The cash discount program is a powerful tool when implemented.
Being able to cut up to 100% of processing fees is something that is alluring to most merchants. This is also something that merchant level salespeople (MLSs) enjoy as well. The higher than average margins that come with the program mean they make more as well.
This is an amazing opportunity for the industry. That’s why we warn you to be wary of MLSs and ISOs (International Standards Organization). Some are exploiting the program and following less than ethical practices. When choosing a partner we hope you choose Card Payment Solutions. Find out more today. Message us on Facebook or contact us via email at Jp@cardpaymentsolutionsusa.com.

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